Cultivating Quality, Setting Sail for New Horizons —Jiayue's Successful Journey at the 2025 Canton Fair！
The 2025 Spring China Import and Export Fair (Canton Fair) recently concluded successfully at the Pazhou Exhibition Center in Guangzhou. As an important window for China’s opening-up, this edition of the Canton Fair once again attracted widespread attention from the global trade community with its rich history, massive scale, and high international standards. The fair adopted a hybrid format, combining both online and offline participation, showcasing the latest achievements and industrial advantages of Chinese manufacturing and further unlocking the potential for international market cooperation.
This year, the fair hosted more than 289,000 foreign buyers from 219 countries and regions, a 17.3% increase compared to the previous year. Among the attendees, buyers from Belt and Road countries accounted for 64.9%; BRICS countries and RCEP member states represented 24.1% and 22.5%, respectively; while buyers from Europe and the United States made up 17.9% of the total. These figures demonstrate that Chinese manufacturing continues to hold significant global competitiveness and appeal for collaboration. Notably, the engagement from South American buyers saw a substantial rise, with countries like Argentina and Brazil experiencing a large increase in the number of buyers. This shows the region's strong interest in and demand for Chinese goods. The active participation of South American buyers further highlights the powerful attraction of Chinese manufacturing and the trend towards market diversification.
Jiayue, a professional supplier with more than ten years of experience in the sanitary products industry, made a prominent appearance at this year’s Canton Fair with its two flagship brands, Yibero and Adariel. The company presented a full range of products, from baby care to adult and pet hygiene, showcasing its comprehensive strength in a diversified product lineup. During the exhibition, Jiayue focused on presenting several hot-selling products and the latest technological innovations while offering flexible OEM customization services tailored to the market needs of different countries and regions. This attracted numerous domestic and international customers, who visited the booth, experienced the products, and engaged in in-depth discussions. The event saw continuous foot traffic and a lively atmosphere. Our boss and business team engaged in face-to-face, in-depth communication with buyers from multiple countries, gaining a full understanding of market demand trends, brand positioning, and channel structures, and establishing initial cooperation intentions with several clients.
