Rigid Demand Persists, Opportunities Remain — Jiayue Steadily Expands Its Global Hygiene Products Market
Since 2025, the global political and economic landscape has remained turbulent. Frequent geopolitical conflicts, escalating inflation, and rising shipping costs have posed unprecedented challenges to the cross-border flow of consumer goods. Against this backdrop, disposable hygiene products—as essential consumer staples—have demonstrated strong resilience and revealed new growth potential. With increasing global awareness of hygiene, coupled with demographic dividends and accelerated urbanization in emerging markets, the industry is entering a new phase of rapid development.
According to Statista, the global disposable hygiene products market is projected to exceed USD 400 billion by 2030, with a compound annual growth rate (CAGR) of over 6%. Regions such as Southeast Asia, the Middle East, Africa, Central Asia, and Eastern Europe are becoming key areas of focus for exporters due to rising consumer awareness and increasing product adoption. Categories including baby training pants, adult incontinence products, feminine care items, and disposable wipes maintain high consumption frequency in these markets. Even amid a global economic slowdown, these segments continue to achieve steady export growth. Meanwhile, heightened challenges in the export environment—including soaring logistics costs and stringent environmental regulations in Europe and the U.S.—are prompting companies to accelerate green transformation and optimize cost structures.
The ongoing “Belt and Road Initiative” presents new opportunities for China’s hygiene product exports. Many countries along the route—such as those in Southeast Asia, Central Asia, and Africa—have large populations, rapid demand growth, and insufficient local manufacturing capacity, making them heavily reliant on imports. Chinese enterprises, with their mature supply chains, high-quality production, and cost-performance advantages, have become major suppliers in these regions. At the same time, infrastructure development—such as China-Europe Railway Express, overseas ports, and land-sea corridors—has significantly improved logistics efficiency and delivery timelines. Government support in areas such as customs clearance, tax rebates, and export credit insurance has further lowered export thresholds and boosted enterprise confidence. Additionally, some countries are encouraging Chinese companies to establish local manufacturing facilities, fostering a dual-drive model of exports and localization.
As a one-stop hygiene product manufacturer integrating R&D, production, sales, and service, Jiayue has been deeply rooted in the industry for over a decade. We operate a modern 20,000m² production base with multiple fully automated high-speed production lines, reaching an annual output of 500 million pieces and maintaining stable daily production with flexible lead times. With strong OEM/ODM capabilities, we offer personalized customization based on client brand and packaging needs. In response to global supply chain volatility, Jiayue has established a finished goods inventory exceeding 20 million pieces, supporting both bulk loading and split shipments—helping clients effectively reduce warehousing and logistics costs. Currently, Jiayue’s products and services span over 70 countries and regions worldwide, consistently creating value for our partners.To learn more about our products, feel free to contact us anytime!
